Jayson Tatum debuts Pink Lemonade shoes
Jayson Tatum debuted the Jordan Tatum 1 Pink Lemonade shoes ahead of the NBA All-Stars game – here’s when and where to buy them.
The Boston Celtics star unveiled official pictures of his upcoming Jordan Tatum 1 shoes on Instagram last weekend.
Joining the likes of other high-profile basketball players, Jayson landed the exciting opportunity of a signature line with the Jordan brand a couple of years ago.
After the NBA star revealed the sneakers on social media and during the game, fans want to know about the release date and how they can get them.
Jayson Tatum debuts Pink Lemonade shoes
Jayson Tatum officially debuted his upcoming Jordan Tatum 1 Pink Lemonade shoes at the NBA All-Stars game. The event took place on Sunday, February 19.
Tatum’s signature shoes come in four distinctive designs, called Zoo, Pink Lemonade, St. Louis, and Barbershop. Each color holds a certain meaning for Tatum.
The shoe includes a mesh overlay with a pattern on the heel and tongue.
Huge social media attention turned to the Pink Lemonade shoes after Nice Kicks shared a video of the NBA star with the sneakers ahead of the game last weekend.
Earlier this year, an image of the sneakers leaked on social media, which Tatum called “not the real picture” at the time. Here’s a snap of the Pink Lemonade color:
When can you buy them?
All four Jordan Tatum 1 colors will be released online at Nike.com on Friday, April 7, 2023. Make sure to pencil in the date and set a reminder before the sale starts.
The shoes will also be released at select Jordan retail stores in all four colors for the suggested price of $120.
Tatum’s collaboration with the Jordan brand has been in the works for a while as the Celtics star signed the deal back in 2019.
Tatum unveils shoes on Instagram
Tatum unveiled his signature shoes with a carousel of pictures posted on Instagram alongside his five-year-old son Jayson ‘Deuce’ Christopher.
“I want people to feel like they can connect to me,” the NBA player explained. “I remember being a kid, walking into the store, and looking for the signature shoes of my favorite players. The moment I saw the shoe or put the shoe on, I felt like I was in sync and closer to them in a way.”
He added: “So, I want this shoe to be a bridge between my fans and me to bring us closer together.”
