How to keep the wow factor going

Keeping the Greatest Show on Earth worthy of its name is a 24/7 obsession for Nicole Feld, whose latest incarnation of the Ringling Bros. and Barnum & Bailey Circus – a magic-centric version of the Big Top called “Zing Zang Zoom” — will be looking to wow children of all ages throughout its two-week run at Baltimore’s 1 s t Mariner Arena.

“That’s what keeps me up at night,” says Feld, whose family has been putting together the circus and other traveling entertainment extravaganzas (Disney On Ice, Disney Live!) for three generations. “Everything we do is about challenging ourselves, pushing ourselves to the limit and coming up with new ways of wowing and mesmerizing kids and their families.”

For “Zing Zang Zoom,” one of three versions of the circus Ringling Bros. and Barnum & Bailey have traveling concurrently throughout the U.S., Feld has spearheaded a show that’s as much about magic and illusion as it is about clowns and trapeze artists. There’s a vanishing elephant, people walking on the ceiling, a clown morphing into a tiger.

“We’re not making bunny rabbits appear and things like that, it’s not traditional magic,” Feld promises. “The show becomes more surprising as you go along. You go, ‘Oh my God, how did they do that?’ about 100 times throughout the show.”

It’s not like the old days, Feld says, where it was enough to have a bunch of clowns climb out of an impossibly tiny car, or trapeze artists fly through the air with the greatest of ease, or elephants march around the ring in formation. Audiences don’t wow as easily as they used to.

“Kids are really plugged in today,” says Feld, who has been with the circus since 2001. “They see lots of stuff, they see these movies in 3D like ‘Avatar.’ They see these incredible animated films, with special effects. They have a lot of great video games that they play with. They’re smart and they’re savvy, they’ve been exposed to a lot.”

The answer, she says, is to up the ante every year, give kids something they absolutely can’t see at home or in the movie theaters.

“There’s no place you can go and see what we can show you,” Feld says. “Where else are they going to see 10 elephants? There’s no substitute for live entertainment.”

Still, there are ways in which this very much remains your father’s circus. It is, after all, the 139 t h edition of Ringling Bros. and Barnum & Bailey, so there’s definitely a tradition to uphold. And for Feld, it literally is her father’s circus – and her grandfather’s, for that matter.

Legendary producer Irvin Feld purchased Ringling Bros. in 1967; his son, Kenneth, took over the family business, Feld Entertainment, after Irvin’s death in 1984. Nicole is the eldest of Kenneth’s three daughters, all of whom are connected to the circus – middle sister Alana, in fact, worked with Nicole in devising the version of Ringling Bros. that will be playing Baltimore next year, a tribute to legendary showman P.T. Barnum called “Barnum’s Funundrum.”

So, of course, there will be plenty of clowns at 1 s t Mariner Arena through April 18, along with elephants and trapeze artists and a ringmaster. The show, after all, promises fun for all ages – even if the emphasis is determinedly on the younger side.

“What we do is about blending the traditional with the contemporary,” says Nicole Feld. “For audiences, you’re satisfying the needs of the parents, who have nostalgia. But most of all, we’re making kids happy – and kids don’t have nostalgia.”

This month I’m delighted to welcome to the position of Guest Blogger Jane Rockett, one half of uber-stylish store Rockett St George. Their signature style of cool and funky pieces set against a dark background to give the all-important wow factor has become familiar to us all over the years but their decision to go dark was greeted with dismay by web developers and the so-called experts at online selling. But Jane and her co-founder Lucy St George stuck to their guns and how right they were. Their first book Extraordinary Interiors will be out in October and here Jane shares her top five tips for creating show stopping looks and beautiful rooms.

When I was a little girl I was quite often floored by the ego-crushing parental comment: “Stop showing off Jane” but now that I’m all grown up and can do what I like, showing off has taken on a new meaning. I still love to grab attention and to inspire people to make noises as if they are watching a New Year’s Eve firework display when they come into the room.

Having said that these says I no longer do this by doing cartwheels in my nightie for my dinner guests but through my interiors. For me it is all about the show off interior and how to dress a room to impress. So here are my five ways to add wow factor to a room.

STATEMENT ART AND PICTURE WALLS

Oversize and emotive artwork is an instant knock you over the head way to create impact in a room. You can choose a single large image as shown in Lucy’s navy blue sitting room below or create a gallery wall with lots of different images as in my house in the top picture.

dark blue walls and statement art in the home of Lucy St George

You don’t have to break the bank to create this look either as you can also go down to your local artshop, buy a canvas and a few paints and let the creative juices flow.

COLOUR AND WALLPAPER

We are fans of the dark as everyone knows and we love to create exciting interiors using a palette of greys, inky blues and blacks but we aren’t afraid of bright colours and love to use them in our interior design. If you don’t fancy using paint but want to bring in pattern as well then there is a wonderful choice of wallpapers which will make your heart beat a little faster.

STATEMENT LIGHTING

This is the perfect, and one of the easiest, ways to take your room from great to fabulous. This pendant light above is a very simple piece but is hung low in the room so it creates real drama. Alternatively invest in a statement light as Michael Minn, the founder of location agency Shoot Factory has done. This stunning glass chandelier really pops against the dark walls.

the home of Michael Minn founder of Shoot Factory

Another alternative is to invest in a piece of neon art for the walls which will combine statement walls with statement lighting.

BREAK THE RULES

grey and gold bathroom in The Pink House image by Susie Lowe

Rules can be so boring when it comes to interior design and when they are challenged, or even broken, then wonderful things can happen. There are various ways you can do this but one of the simplest to put things in unexpected places. For example, wallpaper in the bathroom. It’s fine to have it there if you have good ventilation but people don’t usually expect to see it. Or wallpaper the ceiling rather than the walls as Sarah Akwisombe has done in her office.

Or think about adding canvas paintings among the crockery on your kitchen shelves or bringing in some traditional pieces in a modern setting.

Wallpaper the ceiling by Sarah Akwisombe

METALLICS

My final tip is to embrace metallics. Their natural glow and reflective quality adds glamour and sparkle to any room. If I could I would have a copper bath or perhaps a brass fronted kitchen island in my house. For a quicker, and more affordable, fix try highlighting features with metallic paint or invest in some shiny gold home accessories.

copper bateau bath from catchpole and rye

So, in short: be brave, be bold, be daring. Show Off!

The current delay for the $1.5 million Vanity Project? The elevator, of course! As I had speculated all along. This is the Energizer Bunny of construction projects, apparently. Let’s look at the string of missed deadlines for this disaster:

November 14, 2016: Finley “Spinley” deGraffenried brings bids to Council on elevator equipment and installation. Bids were:

1. Austin Elevator Co $96,605
2. Trojan Elevator Co $206,909
3. RKJ Construction $119,532

“Greasy” Chris Harrison moves to accept bid from RKJ – not the lowest bid – because “they are local and have done previous work for the city”. Seconded by Mike White and passes unanimously.

August 13, 2018: Five days into a 120-day project, ASJ is already asking for another $10,800 for Old City Hall in Change Order #1. Apparently a bathroom needed to be reconfigured, and “the price of metal went up” [LOL]. [You will notice that 115 days from August 13th would mean a finish date of around December 6th, 2018].

November 16th, 2018: Change order #3 for $16,417 and “City officials now hope the building will be ready for use in early 2019,” according to a Lampasas Dispatch article. [Nice and vague – another 3 month delay]

March 10, 2019: Finley assures City Council that the elevator for the City Hall Boondoggle would “arrive in mid-March” and take a week or two to install.

March 24, 2019: According to Finley and city council packets, “production for elevator equipment has been pushed back two to three weeks”. The arrival time is now “projected for the first or second week of April…and crews will take approximately two to three weeks to install.” [This implies a new finish date of approximately May 5th, 2019]

July 30th, 2019: FOUR MONTHS of minutes have showed ZERO further discussion of Old City Hall renovation and The Seven Goldfish seem to have forgotten it completely, as it never appears on Spinley’s reports or Council minutes/packets. I myself wondered out loud why it wasn’t finished yet, seeing as how the last supposed completion date was back on May 5th. I even publicly speculated it was probably the wildly overpriced elevator.

September 17th, 2019: Six weeks after my musings on why the hell the Vanity Project wasn’t done yet, The Dispatch states today that “although the City manager said he hesitates to predict exactly when the renovation project will conclude, he said the project is “very close” to completion. The City is also waiting on “final elevator adjustments”, whatever that means. Yeah, that’s the same elevator that Spinley assured us was going to be done in March…six months ago.

Just a reminder: City Council COULD have given the elevator bid to Austin Elevators for $96,000 but then-Council-genius Chris Harrison wanted to “keep it local” and give the contract to RKJ Construction for $126,000 (originally $119,000). How’s that working out for you?

by Glenys Colclough

The wow factor is not about impressing others and going above and beyond to do or acquire things to blow their minds. The wow factor has everything to do with who you are and your belief in your ability to create and live the life you wish for. It’s about going beyond the limitations you think you have to reach your highest potential. It’s about blowing your own mind with an inner power you never knew existed or never thought you had access to.

I want you to think for a moment about the last time you did something that you thought you could not do. You more than likely went back and forth over the pros and cons and if you could successfully bring to life what you dreamed of doing. You talked yourself into and out of it so many times, that frustration led you to tossing the dream aside or throwing caution to the wind and going for it. I’m willing to bet that if you mustered up the courage to go for it and you achieved what you set out to do, you took a step back, gave yourself a pat on the back and enjoyed the natural high you experienced, thinking “hey, that wasn’t so bad.” We’ve all been there at some point in our lives. That is what I call the wow factor; that moment when you prove to yourself that your use of your God-given ability to overcome and succeed actually works.

I know there are things that occur in life that we have no control over that may hinder us and set us back, but that is not an excuse to throw in the towel, give up and hope that you will one day become lucky enough to live the life of your dreams. Luck is only a small part of being successful in life. You have to keep working, pushing and giving an unshakeable amount of determination to see your way through, regardless of any storm that may come your way. You have the power to co-create your life with the universe and if you do not have a healthy dose of believing in yourself, many dreams and opportunities will never see the light of day. If you build your faith, keep your determination intact, hold on to persistence and release any fear you may be holding on to, you can and will overcome and move pass whatever stumbling blocks that may come your way. If you do this, your wow factor will become a special glow that follows you wherever you go. It will become your aura. It will enter the room before you do and linger long after you are gone. It’s a sense of being confident, but not conceited; of being sure of where you came from and where you are heading. The wow factor empowers you to break through barriers seen and unseen. It’s that oomph that most dream of having, but is unsure of where to find it.

I urge you to use your wow factor to place yourself at the forefront of receiving that which you wish for. You have full access to it. Right now, in this very moment, you can change your life around if you believe in your power to do so. All that is required is that you simply believe, take action and watch your dreams unfold.

Client satisfaction is arguably the most important part of running a business. Finding your WOW factor can be a bit tricky, but once you do, you’ll know it.

Your clients will be happy, they’ll be thrilled to keep working with you. You’ll find they’re excited to refer others to your services and offerings. And they’ll be singing your praises all over Facebook, Twitter and LinkedIn.

However, what happens when you make promises you can’t keep? How do you create a balance between a manageable task list and/or priorities while still maintaining the high expectations of clients? Ultimately turning them into repeat customers?

So often it’s easy to accept every request and task during the initial strategy sessions and planning conversations with a

“Sure! We can take care of that for you!”

“Yeah, we have time to handle all of those things!”

“Absolutely, we’ll make it happen!”

Then, when it’s time to begin the work, you realize you’ve bitten off more than you can chew.

There’s that initial moment of panic when you realize parts of your agreement might require extra training or a skill that you haven’t mastered.

Maybe you realize the time commitment you quoted doesn’t give adequate time to finish the job.

Or worse yet – you realize that completing the services will inevitably cut into your family time or weekend down-time.

To exceed my clients’ expectations and honor our outlined agreement, I use the philosophy of under promising and over delivering – boosting the WOW Factor.

When priority tasks and client expectations are aligned with my time frame and availability, I can identify ways to increase value and provide bonus services or resources to wow clients without over-extending myself or my team.

After all, people love getting something for free – especially when they aren’t expecting it!

You just wrapped up a stellar meeting. Comment cards filled with praise are coming in. The social media buzz was frequent and loaded with take-away nuggets of wisdom. You feel like a rock star.

So, what are you going to do next year?

It’s a perennial challenge for every meeting planner. Whether you plan the same annual meeting every year at the same location or multiple meetings a month for different organizations, the goal is continuous improvement the endless search for the wow factor.

We spoke with Experience Grand Rapids National Sales Director Bob Snyders and Religious Conference Management Association Director of Conferences & Events Dean Jones to get their advice staying fresh.

1. Listen

Make good use of those on-site surveys, follow-up surveys, advisory boards and focus groups.

Earlier this year the RCMA held its 41 st annual conference. For 40 years everything ran pretty much the same. But this year they completely reformatted the program based largely on membership feedback and requests.

“People were walking away saying, Wow, that was really great!” Jones said. “You’ve got to pick the brains of your attendees and your potential attendees. Don’t always just ask the people who come. You also have people who don’t come and you need to find out why they’re not coming.”

Dean Jones, Religious Conference Management Association Director of Conferences & Events

2.Borrow brilliance.

You can’t compete with big budget events that draw in top-dollar speakers every year, but you can get creative. Jones calls it borrowing brilliance from the local experts.

“Maybe it’s a well-known name that lives in the town where you are,” Jones said. “Or is there a big corporation in the community that you can tap into and allow someone in their leadership to speak to your team?”

Heading to Minneapolis? Target is based there. Cincinnati? Procter & Gamble. Coming to Grand Rapids, Michigan? Its home to major office furniture makers Steelcase and Herman Miller, as well as a variety of other large companies like Amway or Wolverine Worldwide. And don’t forget colleges and universities at your destination, either.

Check with your CVB to find out what resources you have.

3. Theme it up.

Annual meetings with regular events don’t have to be predictable. Jazz them up with themes or slogans that are integrated throughout. Destination management companies know how to do this well, Snyders said.

“They’re very creative people. They can put together a phenomenal theme event or scavenger hunt that people will remember forever,” he said. “You can build your convention around it.”

Bob Snyders, former Experience Grand Rapids National Sales Director

4.Stay focused.

You could have the best speaker in the world, but if attendees don’t leave with useful information tied to the goals and objectives of the meeting, was it a success?

“Every conference will have a reason for meeting or getting together,” Snyders said. “Incorporate it into the event, whether it’s through the structure of the conference or the structure of their speakers. It all should be driven by what that goal is.”

5. Off-site adventures.

Going back to the same location and need a new trick? Work with the CVB to see what new off-site excursions you could include, like wine or beer tastings, behind-the-scene tours of local businesses or farm visits.

Snyders said a marriage retreat coming to Grand Rapids for a repeat visit asked for advice on new activities. Their theme is The Art of Marriage, so he took them to Brush Studio.

“We also suggested a tour of Ferris Coffee & Nut or Mary Ann’s Chocolates,” Snyders said. “They may create their own chocolate to give away.”

You can’t go wrong with chocolate, right? What tips do you have for topping last year’s event? Leave a comment and let us know.

Escaping to Turkey in the summertime is a welcome move, but also a challenging one. Many holidaymakers are flocking to take advantage of the hot weather and the prime beaches and sea waters. The main priority for modern-day travelers is to go cheap. Once a bargain is secured, travel agents suggest to enhance a holiday in Turkey by adding more excitement to it and planning the free time cleverly.

Below are some methods to help one make the most of one such holiday.

Focusing on All-Inclusive Resorts

An all-inclusive holiday package contains all the essentials of a holiday and sometimes more. Because most of these come from the same provider, price reductions are easy to be made. Hotels and entire resorts do their best “to fill in the seats” and so they make available plenty of facilities, pampering services and so on. Turkey travelers are excited about all the possibilities within an all-inclusive resort.

Identifying the Main Attraction Factor

Some are fond of history – it could be the Ottoman times of the Middle Ages, the Byzantine era or the ancient Greek heritage. It’s important to identify which is more appealing and locate where the main sights and relic are. Others feel attracted to Turkey because of its spicy oriental food and delightful sweets. The focus will then be on markets, restaurants, traditional villages etc.

Comparing the Regions

Comparisons can go a long way. The Turkish territory is vast and attractions are scattered all over. Beside, the entire coastline is dotted with competitive resorts that make it hard to choose one over the others. The best selections are made when the different resorts are compared – based on their dominant crowd, the location, the views, the general mood and so on.

Paying attention to these aspects before deciding to book a holiday to Turkey will make a significant difference. Any tourist can benefit of one of the cheapest 2015 getaways, customized as per their taste and requirements. Turkey is highly competitive and is always willing to offer more to its guests. This is how its resorts got to be packed during the past summers. It is a destination where bargain and luxury coexist, a place where any kind of tourist can feel happy.

You can plan now your next holiday keeping Turkey in your list of cheap holiday destinations for 2015. Hope the above tips may help you to make the best of your holiday.

I’ve noted many times at this point that World of Warcraft does not seem to have done a great job with Shadowlands, at least from what we’ve seen so far. A little prison of the team’s own making over here, a little bad philosophy behind redesigns over there, and not even a little salami as a treat. And we all shared a hearty giggle at the people working hard in the fanboy mines insisting that all is fine because it’s not like this design team has been sinking a ship since the day they came on board, right?

Here’s the thing, though. The people toiling away in the fanboy mines may be suitable targets for exasperated sighs, but this does not mean the people working for the Cherry Picking Logging Co. are exempt from notice. There’s lots of valid caution and critique to be leveled at what we’ve seen of Shadowlands so far, but assuming that it’s going to be the worst expansion ever isn’t a good look either just because that’s just moving in the opposite direction.

See, obviously this won’t be the worst expansion ever because we’re already currently in the middle of that one.

I joke, but only somewhat; it’s still important and worth noting that even if all of the worst possibilities about Covenants, Soulbinds, and so forth come true, Shadowlands is still not going to be the hot garbage mess that is Battle for Azeroth. I can’t speak to this from experience due to not being in this particular beta, but everything on public display thus far points to the expansion not sharing BfA‘s particular problems.

But that’s not actually a defense of the expansion; that’s just another kick in the ribs for BfA. It deserves all of that, but it doesn’t actually lionize anything about Shadowlands. And there is good stuff to look forward to here, despite all of the many pitfalls that are also on display.

For one thing, Shadowlands may once again be based around borrowed power layered on top of systems, but for the first time since Mists of Pandaria it does look like you’re not going to be walking into the level cap and grinding. You don’t have to work up your Garrison or farm artifact power. You just keep playing, and while your power does seem that it’ll get bumped up over time, it’s just… less focused around grinding and hoping and still leveling. That alone is welcome.

It also does seem to be genuinely addressing – or attempting to do so – the issues that the game’s endgame systems had since Legion. It wasn’t that Legion got World Quests perfectly right or anything; it was that BfA got them very wrong by doing the same thing again with half the effort. Things like the vault that rewards you gear choices not only gives you more chances at gear; it also does so while giving players an incentive to do more content than they might otherwise be inclined to do. After all, if you already did a wing of the latest raid, maybe you don’t really need more… but hey, another option for gear could be nice. Why not? Queue up another Raid Finder wing.

The fact that early reports seem to indicate you’ll be doing most of your world quests in the zone of your chosen covenant also helps things. Like… yes, this illustrates other problems, but it is kind of neat to think that you could have three Paladins who chose three different Covenants and wound up with wildly different experiences in actual play at the level cap. Even beyond different abilities!

Combine that with the fact that the Maw seems to be an effort at making an endgame zone with repeating experience from the start rather than patched in later and the addition of the new style of content in Torghast, and… yeah, there is stuff here that is at least different and at best potentially fun. And when you haven’t experienced it either way, why default to assume that it’s going to be terrible just based on descriptions?

Of course, we all know why. Because Blizzard lets people down with a determined intensity usually reserved for impressing people, and so by this point a lot of former players are just ready to assume this is going to be a mess ahead of time.

To be entirely clear here, what I mean when talking about unalloyed negativity is not people pointing out that there are reasons to be concerned or critical. This is, as discussed, people who are already declaring that everyone will hate Covenants, rather than just pointing out that there are balance and design issues that are not great going on with Covenants. It’s the a priori assumption that Blizzard can’t make a good expansion, not just that the team might not have.

It also serves as something of a counterweight to people insisting that the expansions alternate between good and bad. That pattern, like everything else, is descriptive. Calling it a pattern implies that the development team just knew that BfA or Warlords of Draenor or Cataclysm would be awful, but what else could you do?

The truth of the matter is that all three of those expansions – each of which is worse than the one preceding it – represented the team genuinely trying to do a good job making an expansion for players to enjoy and just wildly screwing it up. Period end. No one clocked out early or tried to make something bad; that was just what wound up happening for a variety of reasons. And there’s no natural law preventing Shadowlands from falling into the same trap and being merely decent.

Then again, there was nothing preventing Mists of Pandaria from being just sort of all right. I think that expansion gets more praise than it deserves on a whole, sandwiched between two real nadirs for the game, but that doesn’t mean it wasn’t genuinely enjoyed. Heck, that doesn’t mean there weren’t good changes on display and visible in practice in that expansion.

Do I think that Shadowlands is going to be a great expansion? Eh… no, not really. I think it has a lot of problems that don’t seem to be solved, and it suffers from the fact that the people making decisions before are still making them now. There are, in other words, going to be a lot of unforced errors from the word go.

Do I think it’s going to be terrible? Eh… no, not really. While it’s clear that the people making design decisions right now really need to be not doing that based on many, many years of evidence, that’s not inherently and unavoidably dire. While I feel quite confident that the issues that are already visible won’t help the experience of playing the game, I do think that we’re at least starting from a better place than we were before. And some of what’s on display looks pretty darn fun.

In the end, I think it’ll be worse than the latest expansion really should be, but much better than the current expansion. Not truly dire, but could use improvement. And hey, in a month I might get proven wrong.

With more of us choosing open-plan living, the kitchen has increasingly become central to the look and feel of our homes. No longer a space to shut the door and forget about, the kitchen is a showpiece as well as a practical space in which to prepare meals and dine. So how can you play to your kitchen’s strengths and boost its designer appeal? Borrow these styling tips to create a practical and beautiful space.

Add a feature wall. This mostly white, open-plan space has become something really special with the addition of the striking marble feature wall behind the cooktop. Marble is very much in fashion, and this high-contrast look is practical, contemporary and luxurious.

Accessorize with bright accents. With a monochromatic scheme, such as in this converted railcar, the color and interest come from the accessories. The result is a very cool bohemian vibe. Stick to a palette of three or four accent colors of similar intensity.

Mix up materials. You don’t have to have the same finish or style for your upper and lower cabinets. In this kitchen, the rough-hewn wood of the lower cabinets ties in beautifully with the classic and dramatic units above. The softness and warmth of the wood are the perfect foil to the high contrast of the dark gray and white.

Take it to the top. For a sleek and modern look, optimize your storage and display areas by taking the cabinets right up to the ceiling. Full-height cabinets create a more streamlined look and offer a place for those less-frequently used items to live. Add interest with glazed doors, as the owners of this Shaker-style kitchen have done.

Light the way. Make a focal point of your task lighting. These pendants combine practicality with visual impact by adding zesty primary color to this streamlined monochrome scheme. Simplicity is the ultimate sophistication!

Create a gallery. With plenty of white, reflective surfaces and masses of natural light, a kitchen can be the perfect place to display art. Showcase your taste and personality, whether that’s quirky and kitsch or classic and refined. Consider creating a gallery wall, being careful not to position it too close to the sink or stove.

Be extra bold. Go for high impact with a strong, unexpected color. This deep purple is rich and striking against the exposed brick and dark gray cabinetry. Glass and acrylic backsplashes come in infinite colors and designs to create a unique color scheme.

Clear the clutter. Think of your worktop and dining table as a space for display rather than for storage or as a dumping ground for bills, keys, and laptops and chargers. Remove anything not needed every day, such as a mixer or slow-cooker, from the counters, add your favorite fresh flowers or a healthy green plant, and channel a minimalist vibe.

Switch on style. Against this minimalist white cabinetry, colored LED lighting along the floor and under the upper units adds ambience, interest and depth. The best bit? You can change the hue of your multicolored system to suit the mood or occasion. Programmable LED lighting lets you restyle your kitchen at the touch of a button.

Employ the rule of three. For accessories such as vases or canisters, display them in odd numbers, in particular three, for maximum style and impact. This simple design trick can elevate your kitchen from ho-hum to hello.

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or…

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.